Lexus of Tampa Bay and International Plaza and Bay Street Forge Partnership
Released: 11/01/06
Contact: Elizabeth Vocke
Hill & Knowlton
813-775-6206
Tampa Bay, FL - Lexus of Tampa Bay and International Plaza and Bay Street have recently formed a partnership making Lexus of Tampa Bay the exclusive automotive partner for International Plaza and Bay Street.
"The agreement represents one of the country's most comprehensive partnerships between an automotive group and a retail entity. This co-branding opportunity will help us expose millions of residents and visitors to the Lexus product line and passionate service commitment," said Joe Petrillo, Lexus of Tampa Bay general manager.
The primary elements of the sponsorship agreement are:
* Lexus of Tampa Bay will be the exclusive on-site automotive dealership for International Plaza and Bay Street.
* There will be two full time Lexus of Tampa Bay ambassadors with full product knowledge to inform shoppers about the vehicles on site, as well as the Lexus luxury service amenities.
* There will be an interactive display at Grand Court so customers can view Lexus of Tampa Bay's complete inventory of new and pre-owned vehicles.
Established in the early 1980s and launched in 1989, the brand name Lexus soon became associated with quality, dependability and luxury. Since its foundation, Lexus has worked in a variety of ways to envelop itself in local American communities in support of education, job training and assistance as well as local arts and culture. Last year alone Lexus contributed $31 million to programs across the United States, about half of it in support of local educational programs. Lexus of Tampa Bay prides itself on its commitment to customer satisfaction by guaranteeing the best price, service and selection in the Bay Area. Come visit Lexus of Tampa Bay on-site at the International Plaza and Bay Street or at their store location at 5852 North Dale Mabry Highway Monday through Friday from 8:30 a.m. to 8 p.m.; Saturday from 9 a.m. to 6 p.m.; or Sunday from 12 p.m. to 5 p.m., or visit them online at www.lexusoftampabay.com.
International Plaza and Bay Street, an enclosed, two-story regional shopping center with an adjacent outdoor lifestyle center, is located on the southeast edge of the Tampa International Airport. It features 200 specialty stores and 15 restaurants, plus Neiman Marcus, Nordstrom, Dillard's, Robb & Stucky Interiors and Renaissance Tampa Hotel International Plaza. Shopping hours are 10 a.m. to 9 p.m. Monday through Saturday, noon to 6 p.m. Sunday. Restaurant hours vary. For additional information and photos, log on to www.shopinternationalplaza.com